"Pamper yourself with Silk Sheen body lotion. It's better for your skin than Inflame, Genesis, or Dusk body lotions." This headline from a Silk Sheen ad in Belle Ménage Magazine is an example of:
A)confrontational advertising.
B)two-sided advertising.
C)comparative advertising.
D)a recency appeal.
E)refutational advertising.

Question

Quizplus · Accepted Answer

The headline is comparing Silk Sheen with other body lotions and claiming that it is better for the skin. This is an example of comparative advertising.

"Pamper Yourself with Silk Sheen Body Lotion