A television commercial for Prime mouthwash shows a young man at a night club approaching a group of women. As he opens his mouth to introduce himself, the women get up from their seats and leave. The ad's caption reads, "Do you suffer from bad breath?" This is an example of:

Question

Quizplus · Accepted Answer

The commercial is using fear as a motivator to purchase the product. The fear of social rejection due to bad breath is being used to persuade the audience to buy and use Prime mouthwash. This is known as a fear appeal.

A Television Commercial for Prime Mouthwash Shows a Young Man