Jim, a doctor, takes out a print ad to advertise his new clinic. He opts for a full-page ad in a weekly publication known as Doctor's Info. According to the basic model of communication, Doctor's Info is the _____.
A)channel
B)receiver
C)encoder
D)source
E)decoder

Question

Quizplus · Accepted Answer

According to the basic model of communication, the channel refers to the medium through which the message is sent. In this case, Doctor's Info is the publication through which Jim is advertising his clinic. Therefore, Doctor's Info is the correct answer.

Jim, a Doctor, Takes Out a Print Ad to Advertise