Which of the following is true of word-of-mouth (WOM) marketing?
A)It involves very formal communication among consumers.
B)It is known as company-generated marketing.
C)It is considered a weak marketing strategy.
D)It can also be described as buzz marketing.
E)It is considered to be a part of nonpersonal communication.

Question

Quizplus · Accepted Answer

Word-of-mouth marketing can also be described as buzz marketing, which involves encouraging individuals to talk about a brand or product to others.

Answer: E 
 Word-of-mouth marketing is considered a part of nonpersonal communication since it occurs between individuals rather than from a company to a consumer.

Which of the Following Is True of Word-Of-Mouth (WOM) Marketing