Aino, a leading automaker, broadcasts a commercial during the airing of Moral Decree, a TV program that is viewed by eight million viewers. Which of the following types of communication is witnessed in this scenario?
A)Individualized
B)Direct-response
C)Nonpersonal
D)Semiotic
E)Personal

Question

Quizplus · Accepted Answer

The scenario represents nonpersonal communication because the message is being broadcast to a large audience rather than directed towards individuals or eliciting a direct response.

Aino, a Leading Automaker, Broadcasts a Commercial During the Airing