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Syn-Ergy Drinks, an Energy Drink Manufacturer, Launches a Television Ad

Question 45

Multiple Choice

Syn-ergy Drinks, an energy drink manufacturer, launches a television ad in which people are seen feeling energized after consuming Syn-ergy's drinks. "Revitalization of body and mind" is the message the ad is intended to deliver. However, those who view the ad interpret it as being boorish and lacking context. One of the possible explanations for such a highly differential perception of the ads is due to the absence of:


A) an interpretative link.
B) a feedback mechanism.
C) response hierarchies.
D) a common ground.
E) binding influences.

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