Which of the following is true of market niches?
A)They are usually large mass market segments.
B)They are well-defined market segments.
C)They are typically reached using mass communication such as advertising and publicity.
D)They are not suitable for specialized goods.
E)They include broader classes of buyers who have similar needs.

Question

Quizplus · Accepted Answer

Market niches are well-defined, narrow segments of a larger market. They are not typically mass market segments or broad classes of buyers. Rather, they usually represent a subset of a larger market with shared needs and preferences.

Answer: C is incorrect because market niches are typically reached using specific targeted marketing approaches, rather than mass communication. Answer D is also incorrect because specialized goods can often find a profitable market niche. Answer E is incorrect because market niches are not broader classes of buyers, but rather narrow segments.

Which of the Following Is True of Market Niches