Velocity Inc., a manufacturer of sports shoes, conducted a marketing research study and found that a vast majority of consumers recall the company's "Accelerate further" slogan. In this scenario, it can be concluded that:

Question

Quizplus · Accepted Answer

The fact that a vast majority of consumers recall the company's slogan indicates that consumers are aware of Velocity's advertising efforts, but does not necessarily mean that they have favorable attitudes toward the brand, that Velocity is using a concentrated marketing program, or that consumers have evaluated the company's products. There is no information in the scenario to suggest that Velocity has adopted a niche marketing strategy.