Tia saw a television commercial that claimed a specific brand of pain reliever to be much more effective than any other brand available in the market. After watching the entire message, Tia stated, "This painkiller cannot be more effective than mine." In this scenario, Tia is expressing:
A) a counterargument.
B) a support argument.
C) source bolstering.
D) negative dissonance.
E) positive dissonancE.In the above scenario, Tia is expressing a counterargument.Counterarguments are thoughts a recipient has that are opposed to the position taken in an advertising message.
Correct Answer:
Verified
Q97: The _ model proposed by Michael Ray
Q98: In the _ hierarchy, a consumer engages
Q99: The _ model, as proposed by Michael
Q100: For which of the following products would
Q101: Bianca saw a magazine ad for Savvy
Q103: With reference to ad execution thoughts, advertisers
Q104: Consumers in an "active" shopping mode:
A)typically receive
Q105: AB Corp. hires Natasha Cooper, a popular
Q106: After watching a detergent ad that claimed
Q107: Which of the following is true of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents