AB Corp. hires Natasha Cooper, a popular movie actress, to be the brand ambassador for the company. The company hopes that endorsements of its products by the actress will increase the popularity of the brand and also attract a large number of customers. Receivers who respond favorably to the Natasha's endorsements will express:

Question

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Source bolsters refer to the positive thoughts and feelings that are evoked in receivers when they see a favorable endorsement or recommendation from a celebrity or well-known person. In this case, if receivers respond favorably to Natasha Cooper's endorsements, it is likely that they will hold a more positive view of AB Corp. and be more likely to buy its products, as they associate them with a popular and trusted figure.

AB Corp Hires Natasha Cooper, a Popular Movie Actress, to Be