Before purchasing a car, John sought advice from his friends and researched for auto reviews on the Internet. He also visited car dealers and requested for a test-drive. In which of the following stages of the consumer decision-making process is John engaged?

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John is engaged in the external information search stage of the consumer decision-making process by seeking advice from his friends, researching auto reviews on the Internet, and visiting car dealers for a test-drive. In the internal information search stage, John would be looking inward to his own knowledge and experience to determine his preferences and needs. The post-purchase evaluation stage would occur after John has made the purchase and is assessing his satisfaction with the product. Problem recognition refers to the stage where a consumer realizes that they have a need or want that is yet to be fulfilled, and evoked set manipulation involves narrowing down choices to a final decision by using criteria such as brand, quality, and price.

Before Purchasing a Car, John Sought Advice from His Friends