After purchasing a fancy cut diamond ring for his wife, Jason feels dissatisfied with his purchase as he feels that the ring was overpriced and poorly cut. Moreover, feels that he should have selected the round brilliant cut diamond rather than the fancy cut diamond. In this scenario, Jason is experiencing:

Question

Quizplus · Accepted Answer

Jason is experiencing cognitive dissonance, which is the discomfort or tension that arises when a person’s beliefs or behaviors are inconsistent with one another. In this case, Jason’s belief that the ring was overpriced and poorly cut is inconsistent with his behavior of purchasing it. Additionally, his belief that he should have selected a different type of diamond is also inconsistent with his behavior. This inconsistency creates discomfort or cognitive dissonance, which Jason is experiencing.

After Purchasing a Fancy Cut Diamond Ring for His Wife