Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional functions lies with the:

Question

Quizplus · Accepted Answer

Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional functions lies with the marketing communications manager. This role oversees all aspects of a company's communication efforts, including advertising, public relations, sales promotions, and other promotional activities. They work closely with the brand managers and product managers to develop and implement effective communication strategies that support the company's overall marketing objectives. Other roles such as the art director and account planning supervisor may be involved in the process, but the overall responsibility lies with the marketing communications manager.

Under a Centralized Organizational System, the Responsibility for Planning and Controlling