A market can rarely be viewed as one large, homogeneous group of customers; rather, it consists of many heterogeneous groups, or segments.

Name: A market can rarely be viewed as one large, homogeneous group of customers; rather, it consists of many heterogeneous groups, or segments.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true as market segmentation is a commonly used strategy by companies to better target specific groups of customers with tailored marketing efforts that meet their unique needs and preferences.

A Market Can Rarely Be Viewed as One Large, Homogeneous