John & Bauer Inc., manufacturers of health drugs, are the manufacturers of a painkiller called JB Revive. The painkiller is unique as it contains calcium, and it is quite unlike any other pain killer in the market. The addition of calcium led to an increase in sales of the medicine as well. In this scenario, the addition of calcium gives the company a:

Question

Quizplus · Accepted Answer

The addition of calcium to the painkiller JB Revive gives John & Bauer Inc. a competitive advantage over other painkiller manufacturers as their product is unique and unlike any other on the market. This uniqueness led to an increase in sales, indicating that consumers respond positively to the added benefit of calcium in the medicine.