Brown's Frozen BBQ Sandwiches are made with goat meat drenched in a sweet onion sauce. These sandwiches would not be popular in Texas, where people prefer beef, or in Miami where a mustard-based sauce is preferred. Which of the following segmentation approaches would be best for the company?

Question

Quizplus · Accepted Answer

The best segmentation approach for Brown's Frozen BBQ Sandwiches would be geographic, as taste preferences and cultural norms can vary widely based on location. By targeting specific regions or cities, the company can tailor its products and marketing messages to better cater to the local tastes and preferences.

Brown's Frozen BBQ Sandwiches Are Made with Goat Meat Drenched