Division of the market based on age, sex, family size, income, and other measurable characteristics is known as:

Question

Quizplus · Accepted Answer

Demographic segmentation is the division of the market based on measurable characteristics such as age, sex, family size, income, education, occupation, and other relevant factors. This type of segmentation enables marketers to tailor their products and services to specific target groups based on their unique needs, preferences, and characteristics. In contrast to psychographic segmentation, which focuses on personality traits, values, and lifestyles, demographic segmentation is based on objective, quantifiable criteria.

Division of the Market Based on Age, Sex, Family Size