Enliven, a sports drink manufacturer, has identified its preferred target market as men between the ages of 18 to 22 who are currently in high school or college and active in sports. Which of the following types of segmentation is Enliven using in this scenario?
A) Benefit and demographic
B) Psychographic and geographic
C) Demographic and socioeconomic
D) Geographic and psychographic
E) Socioeconomic and psychographic
Correct Answer:
Verified
Q39: Which of the following is best defined
Q40: A situational analysis:
A)does not include an assessment
Q41: The 80-20 rule states that:
A)around 80 percent
Q42: Which of the following is a variable
Q43: Which of the following is a primary
Q45: Which of the following is a primary
Q46: Division of the market based on age,
Q47: With respect to psychographic segmentation of markets,
Q48: _ divides a market on the basis
Q49: Which of the following is a primary
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