Merry Inc. is a non-profit organization that employs a large number of underprivileged people. It sells art and handicrafts made by these individuals at reasonable prices. Merry's target market consists of people who believe in helping others. It uses _____ segmentation.

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Merry Inc. is targeting people who believe in helping others, which is a belief or attitude-based segmentation, falls under psychographic segmentation. Demographic segmentation considers variables such as age, gender, income, education, etc. Geographic segmentation divides the market based on location. Benefit segmentation focuses on the utility and benefits that people derive from a product or service. Socioeconomic segmentation is based on variables such as income, occupation, and education level.

Merry Inc Is a Non-Profit Organization That Employs a Large Number