Outlander Inc. is a manufacturer of laptop computers. It plans on manufacturing computers that are targeted to users interested in video games. The computers are optimized for high-definition gaming and hence are expensive. Which of the following types of marketing strategies has Outlander adopted?
A) Bait-and-switch marketing
B) Undifferentiated marketing
C) Concentrated marketing
D) Buzz marketing
E) Differentiated marketing
Correct Answer:
Verified
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