The Quarter Burger is a hamburger sold by the international fast food chain Sammy's Burgers. It was given the name as it contains a patty that weighs a quarter of a pound. The burger is sold for $1 on weekdays. With reference to the various positioning strategies, Sammy's quarter pound burger is positioned by:

Question

Quizplus · Accepted Answer

The positioning of the Quarter Burger by Sammy's Burgers is based on its price/quality. By selling the burger for a low price of $1, the company is emphasizing the value of the product and attracting customers who are looking for affordable fast food options. This approach is based on the product's quality and price point, making it a good fit for the price/quality positioning strategy.

The Quarter Burger Is a Hamburger Sold by the International