Promotional Expenditures on Advertising, Sales Promotion, and Personal Selling

Promotional expenditures on advertising, sales promotion, and personal selling:

A) are the three main components of marketing mix.
B) are incomes that must be covered in a firm's pricing structure.
C) contribute to a product's cost and price, which in turn will affect a company's return on investment.
D) are expenses that must be covered as they help by creating demand for a product.
E) are examples of fixed costs on an organization's income statement.