Business-To-Business Advertising Is Limited to Industrial Goods; Services Such as Insurance

Business-to-business advertising is limited to industrial goods; services such as insurance and travel service are not included in this category.
Advertising targeted at individuals who buy or influence the purchase of industrial goods or services for their companies. Industrial goods are products that become a physical part of another product (raw material or component parts). Business services such as insurance, travel services, and health care are also included in this category.