CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project-to-project basis. The assimilation of these various promotional tools is commonly referred to as:

Question

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The assimilation of different promotional tools, such as mass media, sales promotions, public relations, and direct marketing, is known as integrated marketing communications. This strategy aims to create a consistent and coordinated brand message across multiple communication channels to reach the target audience effectively. The use of various promotional methods ensures that the company's marketing efforts are optimized to achieve long-term objectives.

CL Inc, a New Firm, Used Mass Media to Gain Traction