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A to Z, a Supermarket in New Jersey, Placed a Weekly

Question 54

Multiple Choice

A to Z, a supermarket in New Jersey, placed a weekly advertisement in the local newspapers. The advertisement stated that A to Z would provide its customers all vegetables at a flat rate of $5 from Monday to Wednesday between 1 p.m. and 3 p.m. at select locations in the city. A to Z most likely used _____.


A) national advertising
B) trade advertising
C) retail advertising
D) primary-demand advertising
E) direct response advertising

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