Which of the following best describes selective-demand advertising?
A) It focuses on creating demand for a specific company's brands.
B) It is done by retailers or local merchants to encourage consumers to shop at a specific store, use a local service, or patronize a particular establishment.
C) It focuses on creating demand for an entire industry.
D) It focuses on targeting individuals who buy or influence the purchase of industrial goods or services for their companies.Selective-demand advertising focuses on creating demand for a specific company's brands.Most advertising for products and services is concerned with stimulating selective demand and emphasizes reasons for purchasing a particular brand.
Correct Answer:
Verified
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