A local newspaper published an article about Pluto Inc.'s latest line of shoes. The shoes were made with used clothing sourced from households across the country. The article also included select photographs and offered consumers a "sneak peak" into the manufacturing process. This form of nonpersonal marketing communication is known as:
A)sales promotion.
B)digital marketing.
C)personal selling.
D)public relations.
E)publicity.

Question

Quizplus · Accepted Answer

The form of nonpersonal marketing communication described in the article is known as publicity. This is because the newspaper is not paid to publish the article, and it is not directly promoting or selling the shoes. Instead, it is providing information about the product in a way that may generate interest and attention from potential customers.

A Local Newspaper Published an Article About Pluto Inc