DG Loans, a mortgage lender, was charged with a racism lawsuit. It alleged that the company was offering loans at higher rates of interest to African-American consumers. In response to these allegations, DG Loans sent out e-mail queries to its African-American customers to report on their experiences with the firm's lending offices. These reports were subsequently collected and released to the news media. This is an example of:
A) public relations.
B) advertising.
C) publicity.
D) sales promotion.
E) cause marketing.
Correct Answer:
Verified
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