Which of the following promotional tools best suit a business-to-business marketer who sells expensive, risky, and often complex products?
A)Print advertising
B)Sales promotion
C)Public relations
D)Personal selling
E)Publicity

Question

Quizplus · Accepted Answer

Personal selling is the best promotional tool for a business-to-business marketer selling expensive, risky, and complex products. Personal selling allows for direct communication and customization to potential customers, which is crucial for selling complex and expensive products. The salesperson can provide a detailed explanation of the product and address any concerns or questions the customer may have. Personal selling also allows for relationship building, which is important in the B2B market where long-term relationships are often established.

Which of the Following Promotional Tools Best Suit a Business-To-Business