According to an integrated marketing communications planning model, which of the following activities is best associated with the integrating and implement marketing communication strategies step?
A)Purchasing media time and space
B)Analyzing source, message, and channel factors
C)Allocating tentative budgets
D)Identifying niche market segments
E)Establishing communication goals and objectives

Question

Quizplus · Accepted Answer

Purchasing media time and space is an example of implementing the actual marketing communication strategies. In the model, after allocating budgets and establishing communication goals, the next step is to integrate and implement the strategies, which involves executing tactics like media buying and creative production. Analyzing source, message, and channel factors is part of the message strategy development stage, while identifying niche market segments is part of target audience identification.

According to an Integrated Marketing Communications Planning Model, Which of the Following