Which of the following statements best describes strategic alliances?
A) Strategic alliances are not associated with any form of relationship management.
B) Strategic alliances are not as commonplace today as they were two decades ago.
C) A company that is interested in maintaining, but not improving, its product and service quality is most likely to enter a strategic alliance.
D) A strategic alliance is sometimes called a strategic partnership.

Question

Quizplus · Accepted Answer

A strategic alliance is sometimes called a strategic partnership. Option A is incorrect because strategic alliances require a high degree of relationship management. Option B is incorrect because strategic alliances continue to be an important strategy for companies to achieve their goals. Option C is incorrect because maintaining product and service quality is not the primary goal of entering into a strategic alliance.

Which of the Following Statements Best Describes Strategic Alliances