Vonda Bao works for a furniture store that was near bankruptcy. Bao developed a marketing promotion where customers could buy one room of furnishings, and get a second room of equal value free. Her employer will be able to offer this promotion if, just prior to advertising, he doubles all of the prices. Bao knows that the advertising will make customers believe they are getting a good deal, and she thinks her employer should go ahead with the plan because it will allow the store to earn enough to stay in business. Bao is at which stage of ethical development?

Question

Quizplus · Accepted Answer

Bao's decision is motivated by a desire to keep the store in business but she is suggesting a deceptive practice of doubling the prices just prior to advertising to make customers believe they are getting a good deal. This decision-making process is based on self-interest and the avoidance of punishment, which falls under the preconventional stage of ethical development.

Vonda Bao Works for a Furniture Store That Was near Bankruptcy