Michael Bronner made a killing in the direct marketing business as the cofounder and CEO of Bronner Slosberg Humphrey, a wildly successful direct-marketing company. His newest venture, Upromise Inc., enlists some of America's largest corporations to help families pay for postsecondary education and is extremely successful. Bronner would likely be described as which of the following?

Question

Quizplus · Accepted Answer

Michael Bronner's success in the direct marketing business and his creation of Upromise Inc. show that he is a visionary, someone who sees opportunities and takes risks to create successful new ventures. The other options (dependent, not committed, cautious) do not accurately describe Bronner's professional approach or achievements.

Michael Bronner Made a Killing in the Direct Marketing Business