What is Starbucks' sustainable competitive advantage?
A) great suppliers
B) the experience the company creates for its customers
C) great products
D) its employee training

Question

Quizplus · Accepted Answer

Starbucks' sustainable competitive advantage is the experience the company creates for its customers. They have built a loyal following of customers who are willing to pay a premium for the Starbucks experience, which includes high-quality coffee, inviting atmosphere, friendly customer service, and a sense of community. This experience cannot be replicated by competitors easily. While the other choices (A, C, and D) are also important for the success of Starbucks, they do not provide the same level of sustainable competitive advantage as the customer experience.

What Is Starbucks' Sustainable Competitive Advantage