The concept of competitive _________ refers to falling behind the competition.
A) disadvantage
B) drawback
C) failure
D) shortcoming

Question

The concept of competitive _________ refers to falling behind the competition.
A) disadvantage
B) drawback 
C) failure
D) shortcoming

Quizplus · Accepted Answer

Competitive disadvantage refers to a situation where a company is performing worse than its competitors in one or more competitive factors, such as product quality, price, marketing, or innovation. This puts the company at a disadvantage in the marketplace and may lead to lower sales, lower profits, and even loss of market share. Therefore, A) disadvantage is the best choice for the given concept. B) drawback, C) failure, and D) shortcoming are also related to negative aspects, but they do not specifically refer to falling behind the competition.

The Concept of Competitive _________ Refers to Falling Behind the Competition