Yanjing is a Chinese brewery that decided to open manufacturing plants outside mainland China with the goal of being one of the world's top 10 beer producers in 2010. Which of the following were necessary to determine what resources were needed to achieve this goal?

Question

Quizplus · Accepted Answer

Strategic planning involves setting long-term goals and determining the resources needed to achieve them. In this case, Yanjing's goal of becoming one of the world's top 10 beer producers would require a strategic plan to determine the resources, such as manufacturing plants and distribution channels, needed to achieve that goal. Supervisory, tactical, and operational plans all involve more short-term planning and execution, and would not necessarily address the long-term goal of becoming a top global producer.

Yanjing Is a Chinese Brewery That Decided to Open Manufacturing