The manager of a chain of dry-cleaning stores gathers the competitions' advertisements for analysis and review. She needs this data to help the chain devise its own advertising strategy. In what role is the manager acting?

Question

Quizplus · Accepted Answer

The manager is acting in the informational role by gathering and reviewing data to help the chain devise its own advertising strategy. This role involves collecting and analyzing information from both internal and external sources to make informed decisions.

The Manager of a Chain of Dry-Cleaning Stores Gathers the Competitions