An advertising agency that has separate departments for artwork, creative design, print advertising, radio advertising, television advertising, and specialty advertising is using which type of departmentalization?
A) customer
B) functional
C) size
D) geographic

Question

Quizplus · Accepted Answer

The agency is departmentalized based on functions such as artwork, creative design, print advertising, radio advertising, television advertising, and specialty advertising. This is an example of functional departmentalization where jobs are grouped together based on their functions.

An Advertising Agency That Has Separate Departments for Artwork, Creative