According to the disruptive growth engine,executive leadership will allow a firm to ________.
A) effectively identify and evaluate potential disruptive innovations
B) gain credibility and to bridge sustaining and disruptive product development
C) gain the greatest disruptive opportunities
D) build a disruptive team of expert innovators
E) educate those closest to customers and competitors in order to identify opportunities

Question

Quizplus · Accepted Answer

Executive leadership plays a crucial role in bridging the gap between sustaining and disruptive product development. They have the credibility to stake out a disruptive strategy, gain buy-in from other stakeholders, and allocate resources accordingly. By doing so, they can effectively identify and evaluate potential disruptive innovations, and gain access to the greatest disruptive opportunities. However, building a disruptive team of expert innovators and educating those closest to customers and competitors are also important for successful disruptive growth.

According to the Disruptive Growth Engine,executive Leadership Will Allow a Firm