Which of the following statements is true about firms pursuing a click-and-mortar business strategy?
A) These firms are only involved in export business activities.
B) These firms operate in both physical and virtual arenas.
C) These firms are involved in rafter bidding activities.
D) These firms conduct business only electronically in cyberspace.
E) These firms avoid indulgence in physical store locations.

Question

Quizplus · Accepted Answer

Firms pursuing a click-and-mortar strategy operate both physical and virtual (online) stores. They integrate their online and offline activities to offer a seamless customer experience, leveraging the strengths of both channels. Firms pursuing this strategy strive to provide customers with multiple touchpoints for interacting with the brand, and they use online channels to create awareness, promote their products, and engage customers, while simultaneously providing them with the option to purchase in-store or online.

Which of the Following Statements Is True About Firms Pursuing