How can the effectiveness of e-mail advertising campaigns be measured directly?
A) by reflecting the percentage of visitors who actually perform the marketer's desired action
B) by reflecting the number of surfers who click on an ad divided by the number of times it was displayed
C) by creating use cases and business models to determine the ratio of the opened mails to the sent mails
D) by conducting online polls, starting online forums, and collecting user feedbacks
E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to

Question

Quizplus · Accepted Answer

Including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to is the most direct way to measure the effectiveness of e-mail advertising campaigns. This allows for tracking the open and click-through rates, as well as measuring the conversion rate for those who performed the desired action after clicking on the link. Option A reflects the conversion rate but may not necessarily be directly linked to the e-mail campaign. Option B reflects the click-through rate but does not provide information on the success of the overall campaign. Option C may not be applicable in all cases and may be more suitable for assessing the quality of the e-mail list or identifying factors that impact e-mail delivery. Option D relates to gathering user feedback, which is valuable but does not directly measure the effectiveness of the campaign.

How Can the Effectiveness of E-Mail Advertising Campaigns Be Measured