In the context of business-to-business market places,the term ________ refer to the markets that comprise of firms operating within a certain industry sector.

Question

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Vertical markets refer to markets that consist of firms operating within a particular industry sector. They are also known as industry-specific or niche markets. This allows for focused marketing efforts and more efficient communication between businesses within the same sector.

In the Context of Business-To-Business Market Places,the Term ________ Refer