Lee's department store uses the every day low prices strategy.This strategy hinges upon the store's ability to obtain consumer goods at the cheapest possible price and passes these savings on to consumers.Lee's store also developed its own distribution network for supplying its retail outlets with consumer goods.This distribution network allowed them to cut out external suppliers and middlemen thereby driving down business costs further.This implies that the competitive strategy used by this store would most likely focus on ________.

Question

Quizplus · Accepted Answer

The competitive strategy used by Lee's department store focuses on supply chain efficiency by obtaining consumer goods at the cheapest possible price and using their own distribution network to cut out external suppliers and middlemen. This helps to drive down business costs and allows them to offer low prices to consumers.

Lee's Department Store Uses the Every Day Low Prices Strategy