Which of the following best describes the marketing concept?

Question

Quizplus · Accepted Answer

The marketing concept is focused on meeting customers' wants and needs in a legally and socially responsible way. This ensures that the company is able to retain its customers and grow its market share over the long term. The other options are incorrect - the marketing concept is concerned with customers, not competition (A), it affects the entire organization and not just the marketing department (C), and it is focused on achieving long-term goals, not just short-term ones (D).

Which of the Following Best Describes the Marketing Concept