Topik is a product that is sprayed on thinning hair to make hair appear thicker. The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year, are divorced, and like to think of themselves as weekend athletes. The manufacturer of Topik considers this group to be which of the following?

Question

Quizplus · Accepted Answer

The manufacturer of Topik identifies a specific group of consumers who are their desired target market based on certain demographic characteristics. Therefore, the correct answer is D - target market. A refers to a subset of the larger population used for research purposes; B is not a common marketing term; and C is not a relevant term in this context.

Topik Is a Product That Is Sprayed on Thinning Hair