What is the first step in the buying process?
A) craving for something
B) want or desire
C) need recognition
D) financial assessment

Question

Quizplus · Accepted Answer

The first step in the buying process is need recognition. This is when a consumer realizes that there is a problem or desire that needs to be satisfied. Without recognizing a need, the consumer will not start the buying process. Options A and B may lead to a want or desire, but they do not necessarily lead to the recognition of a need that requires a purchase. Option D may come later in the process, but it is not the first step.

What Is the First Step in the Buying Process