When compared to the consumer market, the business-to-business market is best described by which of the following?

Question

Quizplus · Accepted Answer

The business-to-business market typically relies on direct channels of distribution, such as sales representatives or distributors, to reach the end customer. In contrast, the consumer market uses both direct and indirect channels, such as retailers or e-commerce platforms, to sell products to the end consumer.

Answer: D
 Businesses operate across a wider geographical area than consumers, which means that the business-to-business market is more geographically dispersed. This is because businesses may have offices, factories, or other operations in different regions or even countries, which requires suppliers and vendors to operate in multiple locations.

Therefore, the best choices are A and D.

When Compared to the Consumer Market, the Business-To-Business Market Is