Which type of market segmentation strategy was Kimberly-Clark, the manufacturer of Huggies diapers, using when it introduced Poise and Depend brands for adults?
A) psychographic
B) physiological
C) demographic
D) geographic

Question

Quizplus · Accepted Answer

Kimberly-Clark used demographic segmentation by targeting adults who have specific physiological needs, such as incontinence, and creating products to meet those needs.

Which Type of Market Segmentation Strategy Was Kimberly-Clark, the Manufacturer