Topik is a product that is sprayed on thinning hair to make the hair appear thicker. The manufacturer has identified its potential market as blue-collar workers who earn less than $30,000 per year, are divorced, and like to think of themselves as weekend athletes. Which segmentation variables are being used to identify the Topik target market?

Question

Quizplus · Accepted Answer

The manufacturer is using demographic variables such as income level, marital status, and geographic location to identify its target market. Additionally, they are using psychographic variables such as self-image and hobbies (weekend athletes) to further segment the market.

Topik Is a Product That Is Sprayed on Thinning Hair