What would you be gathering if you place an employee in a self-service parking lot for eight hours to get the actual count of how many people leave without paying?
A) demographic data
B) secondary data
C) psychographic data
D) primary data

Question

Quizplus · Accepted Answer

Placing an employee in a self-service parking lot for eight hours to get the actual count of how many people leave without paying is an example of gathering primary data. Primary data is firsthand information collected by the researcher for a specific purpose.

What Would You Be Gathering If You Place an Employee